I think it started with Bennifer, and caught fire with Brangelina and TomKat. Portmanteau words: Sounds and meanings from two different words merged into one new word.
Please! Make it stop.
Now comes the Celebrity Couple Name Maker. Not since the Bass-O'-Matic has such an invention been so unnecessary. Nor as annoying.
Plug in your first or last name, then the same for your significant other, hit click and discover what you two would be called if you were beautiful, wealthy and a celebrity. Talent not required.
Although I qualify as none of the above, I did try the Namemaker. Not because I wanted to, of course, but because I felt obligated to before writing this post. Yeah, ...that's the ticket. It was professional obligation.
TheFilm + MrsGeek = TheFeek
Not exactly TomKat, but far better than Spederline.