Grape Nuts cereal, a favorite of mine since I was a teen, just called me out as a sissy.
In a new advertising campaign aimed at men, Grape Nuts tells viewers who visit the ad web site:
"When you tackle something tough at work or at home, that doesn't just take know-how -- that takes Grape Nuts."
Also on the web site is a "Guy's Manual," which gives tips on how to restore vintage cars. Even their new print ads are testosterone-charged: several will feature men fishing and golfing which, I presume, the makers of the cereal believe are general acts of manliness.
According to Grape Nuts, then, I'm a sissy.
After a bowl of the crunchy stuff--fully soaked in milk for proper chewing consistancy--I'm more likley to head to the comic shop than to the river to fish. What I know about vintage cars fits into a discussion about which Batmobile style was most useful to Batman. And the number of blogposts I've written about movies, comic books and Oprah far outweigh the number of golfballs I've sliced in my lifetime.
So, I'm reminded again--by my favorite cereal, no less--that I'm not very manly. That's just nuts.
Pass the milk.