In addition to the kayfabe culture, "turns" were what made pre-Vince professional 'rasslin' great. Face turns -- when villains became the good guys -- were fun, but it was heel turns that were the most exciting.
When your favorite good guy went bad it hurt, man. It hurt deep into your soul.
Smart marks could often see a turn coming;. Weeks before, the blonde-haired good guy started showing dark roots, or the villain who always cheated to win gets over by pinning his opponent in the middle of the ring. Most -- but not all -- turns were predictable: fans were never surprised to see Ric Flair turn, but we were shocked when Hulk Hogan joined nWo.
I Care A Lot seemed to have more heel turns in two hours than World Championship Wrestling had throughout the '80s. The turns were fun to watch, and I didn't see any of them coming.
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